Promotions Calendar

Fact: Sales promotions are the lifeblood of most retailers today.

 
And we’re not just referring to ‘end of season clearance’ sales. We mean strategically planned promotions that attract potential buyers to your shop and keep your customers coming back throughout the year.

Well-planned promotions will help:

· Drive footfall to your shop
· Provide additional sales revenue
· Generate more profits
· Shift stock
· Refresh window and in-store displays
· Prevent your shop from being mundane

Retail promotions fall into two broad categories:
· Price Led
· Non-Price Led

More information on types of promotions and how to ensure your promotions are successful can be found in our ‘Driving Up Retail Sales’ section.

Planning your shop's promotions for the year ahead? Download a copy of our listing of 2011 UK Key Dates & Special Events click here