Driving Up Retail Sales

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Are you successfully converting browsers into buyers? Are you getting each customer to buy more? Are you maximising sales in your shop?

Your marketing initiatives are working well and you've got a steady stream of people coming into your shop.

But if you're not converting these people into buyers then your marketing spend is largely being wasted.

In this section we'll share with you effective selling techniques used by other independent retailers like you to increase store conversion rates, drive up spend per head and maximise profits from each customer.

Retailer Resources

How To Increase Your Sales And Profits by Bundling Products: While, as an independent retailer, you should aim to offer your customers merchandise that they can't buy elsewhere in town, it's likely that you stock some of the same or similar items as your competitors.
In this article, find out how bundling products can help you increase your sales and profits.

How to Increase Christmas Sales Using Email Marketing: For many retailers the Christmas season is their busiest time of year. A great way to give Christmas sales a boost is by using email marketing during the festive season.

In this article, find out how to run a successful Christmas email marketing campaign and a few suggestions for what you can include in your festive promotions.

How to Boost Sales Through Impulse Buys: Despite many shoppers being more discerning over what they buy, it seems that impulse purchases continue to boost retail sales, especially for speciality retailers.
So let’s take a look at how to increase impulse sales in your shop - what makes a good impulse buy item, and how to stimulate additional sales.

How to Increase Sales, Profits & Your Customer Base with Workshops & Seminars: As all successful independent retailers know, maintaining your marketing effort through thick and thin is vital to running a sustainable retail business. And the more engaging your marketing activity is the more successful it's likely to be.

Setting Up & Running a Christmas Savings Club: Setting up a Christmas Savings Club for your customers not only helps them spread the cost Christmas but could also help you beat the competition during this important trading period

Here's how to set up a Christmas Savings Club in 4 simple steps.

How to Set Up Successful Sales Promotions & Retail Events: Are your sales promotions and special events really delivering the results they should? Are they well organised in advance or a last minute thought? Which promotions work best for you and why? Do you want to be more successful with your sales promotions?
This action list will help you prepare and implement sales promotions and in-store events that will drive footfall, increase sales, shift stock and improve cashflow.

The Value of Knowing How Much Your Retail Customers are Worth: Understanding the lifetime value of your customers will help you make more informed decisions about the operation of your retail business. Learn more.....

More Reasons Why Potential Customers Don't Buy: If most people entering your shop leave without making a purchase, don't just assume that they had no intention of buying anything in the first place. Discover more reasons why potential customers don't buy and learn how to make sure your shop isn't making the same mistakes.

Why Potential Customers Don’t Buy: If most people entering your shop leave without making a purchase, don't just assume that they had no intention of buying anything in the first place. Discover the key reasons why potential customers don't buy and learn how to make sure your shop isn't making the same mistakes.

6 Key Attributes of Successful Retail Promotions: Why do some sales promotions work better than others? What needs to be done differently? In this article, we explain the six key attributes that feature in all successful retail sales promotions.

7 Steps to Making A Successful Sale: As a potential customer leaves without making a purchase, how often do you ask yourself "Why did he/she come into the shop? He/She clearly didn't want to buy anything"?
In this article, you will learn the 7 key essential steps to accomplishing a sale, helping you to turn more potential customers into actual customers.