Article Library

While, as an independent retailer, you should aim to offer your customers merchandise that they can't buy elsewhere in town, it's likely that you stock some of the same or similar items as your competitors.

In this article, find out how bundling products can help you increase your sales and profits.

Despite many shoppers being more discerning over what they buy, it seems that impulse purchases continue to boost retail sales, especially for speciality retailers.

So let’s take a look at how to increase impulse sales in your shop - what makes a good impulse buy item, and how to stimulate additional sales.

Regular assessment of your shop's performance is vital to the success of your retail business.

Here's a list of the key measures and calculations to help you manage your retail shop's performance.

As all successful independent retailers know, maintaining your marketing effort through thick and thin is vital to running a sustainable retail business. And the more engaging your marketing activity is the more successful it's likely to be.

Customers are the lifeblood of every business. A primary goal for every retailer is to grow their customer base, and for you as an independent shop owner to do so at a low cost. The more targeted your marketing is, the more profitable it will be.

Are your sales promotions and special events really delivering the results they should? Are they well organised in advance or a last minute thought? Which promotions work best for you and why? Do you want to be more successful with your sales promotions?

This action list will help you prepare and implement sales promotions and in-store events that will drive footfall, increase sales, shift stock and improve cashflow.

The Sale of Goods Act was introduced in 1979 to protect consumers in the purchases they made. It was updated and amended in 1994 (Sale and Supply of Goods Act 1994) and again in 2002 (Sale and Supply of Goods Act to Consumer Regulations 2002) to take into account consumers purchasing goods in other European countries.

The main aim of the latest amendment was to encourage people to shop across borders and know that there is some legal recourse if they are problems with faulty goods.

For many customers, the right shop staff is a a key factor which influences their decision on whether to visit and buy from your shop.

Here's 5 tips to make recruiting the right staff easier for you.

Whether a multi-national retail chain or a small, independent shop, creating a compelling and credible retail proposition in today's marketplace demands thorough management planning, implementation, monitoring and review.

Are your Christmas window displays working hard enough to draw in customers who might otherwise pass you by? Learn top tips for creating great windows display this Christmas and see your footfall increase.

Target your marketing at specific customer segments and you're more likely to have a profitable retail business. Learn why marketing to the masses is largely a waste of money and how to determine who your target customers are.

It's easy for business expenses to creep up over time but if they go unchecked for a long period these inflated costs can often bring a business down. Learn how to make your retail business more profitable with these practical ways of reducing your overhead costs.

Knowing where to buy from and how to get the best prices and terms is an absolute must in order for your shop to be competitive. In this article, you'll find out what sourcing options are available and how to get the best deal for your shop.

Why do some sales promotions work better than others? What needs to be done differently? In this article, we explain the six key attributes that feature in all successful retail sales promotions.

As a potential customer leaves without making a purchase, how often do you ask yourself "Why did he/she come into the shop? He/She clearly didn't want to buy anything"?

In this article, you will learn the 7 key essential steps to accomplishing a sale, helping you to turn more potential customers into actual customers.

Marketing is vital for the survival and growth of any retail business, particularly independent ones like yours. How will consumers know what you have to offer, or that your shop even exists, if you don't tell them?