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Are you looking to increase footfall to your shop? Are your existing marketing activities failing to deliver what you need them to? Is your shop losing out to the competition?

In today's highly competitive marketplace, one of the biggest challenges for most retailers is attracting enough customers.

Increasing retail footfall We all know that building a steady flow of customers to your shop is vital to ensuring the long-term future of the business.

Though it's true that marketing a shop is not an exact science - what works for one may not work for another - it's also a fact that doing nothing will fail 100% of the time.

But trying to compete against ‘major' retailers' with their big advertising budgets and head office marketing teams can feel demoralising for smaller, independent retail owners.

Well here's the good news - you don't need to spend a lot of money to attract more customers. And we'll show you how .

In this section, you'll find a number of clever and creative, low-cost marketing and promotional methods that are straightforward and easy to put into practice.

And what's more, they are tested and proven by other independent retail owners who have successfully used them to raise their profile and drive increased levels of footfall to their shops.

So go-ahead and select the methods that are appropriate to your retail shop and use them to help your business grow and prosper.

Retailer Resources

How to Increase Christmas Sales Using Email Marketing: For many retailers the Christmas season is their busiest time of year. A great way to give Christmas sales a boost is by using email marketing during the festive season.

In this article, find out how to run a successful Christmas email marketing campaign and a few suggestions for what you can include in your festive promotions.

How to Increase Sales, Profits & Your Customer Base with Workshops & Seminars: As all successful independent retailers know, maintaining your marketing effort through thick and thin is vital to running a sustainable retail business. And the more engaging your marketing activity is the more successful it's likely to be.

WHAT DO WE MEAN BY ‘BRAND'?: There are often misconceptions about what the word "Brand" actually means. So here's a brief definition which it is hoped you'll find useful.

How to Increase Your Repeat Customer Levels - Practical Strategies That Work!: For a retail business owner, repeat customers are the most profitable customers you can have. In fact, for many retailers, repeat customers are up to 5 times more profitable than first-time customers.

How to Partner With Other Businesses to Increase Your Sales: Customers are the lifeblood of every business. A primary goal for every retailer is to grow their customer base, and for you as an independent shop owner to do so at a low cost. The more targeted your marketing is, the more profitable it will be.

How to Cash In On Referrals from Your Regular Customers: Are you missing out on this lucrative yet 'easy to do' aproach to getting more customers into your shop? This article explains why you should set up a referral system, and how to do it.

Build Your Customer List: How can a small, independent retailer, with a limited marketing budget, keep in touch with customers when they're not coming into the shop?

Know Who Your Customers Are: Target your marketing at specific customer segments and you're more likely to have a profitable retail business. Learn why marketing to the masses is largely a waste of money and how to determine who your target customers are.

20 Ways to Market your Retail Shop: Marketing is vital for the survival and growth of any retail business, particularly independent ones like yours. How will consumers know what you have to offer, or that your shop even exists, if you don't tell them?